Screens are everywhere – on desks, in homes, at shops, around meeting rooms – even in people’s pockets, and the internet has radically changed how we communicate.
Whilst no one is disputing that a picture conveys a thousand words and that the pen is mightier than the sword, moving images, and the many ways we interact with them are at the forefront of a new revolution in communication.
We believe that nothing can convey a complex message or concept so memorably, quickly and succinctly as film. And we’re not the only ones with this point of view…
"People remember 10% of what they read, 30% of what they see - and an incredible 50% of what they hear and see." - University of Texas. Metcalf Study, 1997
“4X as many consumers would prefer to watch a video about a product than to read about it.” - AnimotoSurveys
“One in four consumers lose interest in a company if it doesn’t have a video” - AnimotoSurveys
“Youtube has over a billion users” - Youtube Statistics
“Video content represents 74% of all internet traffic.” - KPCB.com
“78% of people watch videos online every week.” - Forbes
Quite simply, if you’re not doing video, you’re missing out on people's preferred way to engage with your content.
From service companies to manufacturers, from charities to multi-nationals, whatever your sector, video really does have the power to engage deeply with your audience and to change how effectively you communicate them.
But we’ve all seen facts and figures like these, where’s the hard evidence?
“Using video on your website means Google will consider your website to be 'content rich'. The likelihood of getting a page one listing on Google increases a staggering 53 times with video” - Forrester Research.
"The viral video 'First Kiss' increased sales by 13,600%" - Real SEO
“76.5% of marketers and small business owners in a recent survey who have used video marketing say it had a direct impact on their business.” - AnimotoSurveys
“Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%” - Invodo.
“80% of internet users recall watching a video ad on a website they visited in the past 30 days. Of those, 46% took some action after viewing it." - The Online Publishers Association
It’s clear that video can have a huge effect in communicating a brand’s message. And stats aside, we’ve seen it happen with our clients time and time again. To use one example, when creating the ‘Poppies’ project for the Tower of London it wasn’t the text that people read in newspapers about the exhibition that captured people’s hearts but the moving image. Footage we shot with our drone company flying over the poppies was beamed across the planet and an incredible message of remembrance reached a huge global audience.
Please don’t misunderstand us though, we’re huge fans of literature and the arts and the written word and stills are still incredibly powerful tools, but many brands are also starting to realise, and utilise, the power of film as a new way of communicating effectively and efficiently with new untapped audiences.